August 31, 2010

Review: Soft Super Cooler

Description: A soft cooler that's also a versatile travel bag
Main Pitch: "It's like three bags for the price of one"
Main Offer: $69.95 for one w/ deluxe shoulder strap
Bonus: Reusable Techni Ice (just pay P&H)
Starring: Jeff Mancini, the inventor
Marketer: East Coast Fisherman Products
Website: www.SoftSuperCooler.com
Prediction: Bomb

"Swiss Army knife" products don't work in short form (confusion is a sales killer), and $69.95 is about $40 too high for a DRTV spot. (For those who aren't regular readers, see this blog for explanations and evidence.)

Side note: This one was almost a "Dangers of DIY DR" post, except the creative wasn't all that bad. I have a soft spot for old-school pitches.

4 comments:

  1. I agree, the price is rather steep if it's going to be advertised on those "as seen on tv" type ads since that those buyers tend to be bargain shoppers.

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  2. This man is an amateur combo of Vince from 'Shamwow' and Billy Mays. And the commercial is terrible: 'The amount of money I save on ice is amazing.' No one is budgeting $100+ a month on ice, gimme a break.

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  3. Looks like a $20 cooler with a $2 freezer pack. For $70 plus exorbitant "processing".

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  4. I purchased this cooler in June 2012 as a Father's Day gift for my Dad. I have yet to receive shipment from the company, I have an order number and everything. Every time I call them, the number rings repeatedly and then beeps like an answering machine. OR, it sounds like a fax machine. So, it is now November 2012, NO cooler and NO contact with anyone from this company. WTF

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