Description: A bracelet for balance and strength
Main Pitch: "Uses natural frequencies to promote strength and wellness"
Main Offer: $19.99 for one
Bonus: 2nd one (just pay additional P&H)
Starring: Art Edmonds
Marketer: iRenew® Bio Energy Solutions
Producer: Hutton-Miller
Website: www.BuyiRenew.com
Prediction: Likely to succeed, but ...
Two words: Q-Ray (ordered to pay up to $87 million in fines).
Or how about three words: Kinoki Foot Pads (subject of a 20/20 special titled, "Ridding Yourself of Toxins, or Money?" and later charged with deceptive advertising).
If this campaign is successful (and it's a great commercial I am seeing quite a bit), I wouldn't spend the money.
(Note: This post has been updated to clarify earlier comments.)
