Description: Roll-up shoes that fit in a purse
Main Pitch: "Style and comfort all rolled up in one"
Main Offer: $19.95 for one with designer tote bag
Bonus: 2nd pair with tote bag free (plus separate P&H)
Marketer: The Avento Corp.
Producer: Reel Vision
Website: www.StrollUps.com
Prediction: Unlikely to succeed
I'm familiar with this item and familiar with the (poor) results from it being tested in another DR channel. The big weakness here is the product solves an infrequent problem, especially for the older women who tend to buy off TV.
This item was sold under the name "Rollasoles" in vending machines at UK nightclubs. That is probably the correct channel of sale for the item, since it catches the right demographic at their time of need.
