August 29, 2009

Weekly Round-Up

Recent spots that didn't warrant a full review:

1. HUMMINGBIRD HANGOUT
Description:
A Topsy Turvy planter that grows flowers attractive to hummingbirds and butterflies
Main Pitch: "Attracts hummingbirds with the beautiful flowers and the natural sweet nectar they love"
Main Offer: $19.95 for one
Bonus: Second one free (just pay separate P&H), high-power binoculars
Marketer: Allstar
Producer: Unknown
Website: www.HummingbirdHangout.com
Product (D7) Score: 5 out of 7
Quick Comment:
Definitely unique but also seasonal, and it doesn't solve a problem.

2. SPONGE ZAPPER
Description:
A microwavable container that sanitizes sponges
Main Pitch: "Just snap, tap and zap it clean everyday right inside your microwave"
Main Offer: $14.99 for one plus 12 dual-action sponges
Bonus: Double the offer, just pay additional P&H
Marketer: Tristar
Producer: Tristar
Website: www.SpongeZapper.com
Product (D7) Score: 5 out of 7
Quick Comment:
Sponges are cheap enough to throw away when this becomes a problem. Besides, is microwaving a sponge a credible solution?

3. GRATER PLATER
Description:
A ceramic plate that grates cheese, garlic, ginger
Main Pitch: "The plate that grates"
Main Offer: $10 for one with gathering brush and a Roll N Peel
Bonus: Double the offer, just pay additional P&H
Starring:
Anthony Sullivan
Marketer:
Smart Inventions
Producer: Sullivan Productions
Website: www.GetGraterPlater.com 
Product (D7) Score: 5 out of 7
Quick Comment:
Another unique item and idea. People who cook love this item. However, as with any item that has a certain style, not all people will find it appealing. Plus, it doesn't really solve a problem.

4. MAGIC FOLD
Description:
A tri-panel that neatly folds clothing
Main Pitch: "The fastest, easiest way to fold your laundry"
Main Offer: $19.95 for one
Bonus: Mini Magic Fold
Marketer: Unknown
Producer: Unknown
Website: www.MagicFold.com 
Product (D7) Score: 5 out of 7
Quick Comment:
Amateur Hour. The Website doesn't let you order; you have to call an 800 number. In any case, this is an old Smart Inventions item. Today, it's available everywhere, including on HSN, so a resurgence is unlikely. It's also pricey for this environment.

5. TRANSFORMA LADDER
Description:
A highly versatile ladder
Main Pitch: "One ladder, 24 ways to use it"
Main Offer: 4 payments of $89.97 for one (includes two free work platforms)
Bonus: Wall Standoff and Leg Leveler
Marketer: Unknown
Producer: Unknown
Website: www.TransformaLadder.com
Product (D7) Score: 4 out of 7
Quick Comment:
This may be a cut-down of a long-form show. It's obviously way too expensive, and it's hard to explain in short form. It's also not unique since it's really just a repackaged version of the Little Giant Ladder.

Prepared by Lynda J. Moore

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