Recent spots that didn't warrant a full review:
1. TOOL BAND-IT
Description: A lightweight magnetic armband that holds everything from screws and nails to tools
Main Pitch: "Your tools and parts are always within easy reach"
Main Offer: $19.95 for one
Bonus: Band-It headlight, just pay additional S&P
Starring: The late, great Billy Mays
Marketer: Unknown
Producer: Sullivan Productions
Website: www.ToolBandIt.com
Product (D7) Score: 6 out of 7
Quick Comment: Cool idea, but does it solve a real problem?
2. SMARTER SOAP
Description: Motion-activated dispenser for liquid soap, hand sanitizers and lotion
Main Pitch: "Simply hold your hand in front of the motion sensor and your soap comes to you"
Main Offer: $19.99 for one
Bonus: Super-strong suction hooks
Marketer: Harvest Direct
Producer: Unknown
Website: www.SmarterSoap.com
Product (D7) Score: 6 out of 7
Quick Comment: Does it solve a real problem?
3. SOBAKAWA CLOUD PILLOW
Description: A pillow filled with "20 million" air beads that's designed to support your head and neck
Main Pitch: "It's like sleeping on a sea of clouds"
Main Offer: $19.99 for one
Bonus: Pillow case, just pay additional S&H
Marketer: National Express
Producer: Unknown
Website: www.BuyThePillow.com
Product (D7) Score: 5 out of 7
Quick Comment: The original was a hit, but this is now a crowded category loaded with popular solutions. Does the problem still exist?
4. ALWAYS FRESH CONTAINERS
Description: Microwavable and dishwasher safe food storage containers that lock in freshness
Main Pitch: "Food lasts up to 50 days longer"
Main Offer: $19.99 for 10 pieces
Bonus: Another 10 pieces, just pay separate S&H
Starring: Susan Williams
Marketer: TV Products
Producer: Unknown
Website: www.AlwaysFreshContainers.com
Product (D7) Score: 5 out of 7
Quick Comment: Not credible and 50th to market with a me-too solution.
5. ISO 7X
Description: An isometric fitness bar with bow straps
Main Pitch: "The fastest way to build strength, power and lean muscle"
Main Offer: $29.99 for one, includes exercise chart
Bonus: Iso Arms for forearms, just pay additional P&H
Marketer: Ontel
Producer: LoudMouth TV
Website: www.BuyIso7x.com
Product (D7) Score: 4 out of 7
Quick Comment: Targets only younger men, $10 more expensive than typical DRTV products (hasn't mattered, though); spot also lacks excitement because of limited motion of exercises
6. BUST-UP CUPS
Description: Lightweight bra inserts for fuller, firmer-looking breasts
Main Pitch: "Create deep sexy cleavage and increase your cup size by one to two sizes instantly"
Main Offer: $19.95 for one
Bonus: Three bra clips (in nude, white and black), one pair of clear bra straps, and 10 pieces of double-sided fashion tape
Marketer: Kymaro
Producer: Unknown
Website: www.BustUpCups.com
Product (D7) Score: 4 out of 7
Quick Comment: Not unique (Strap Perfect, Natural Bra), really only for small-breasted women, expensive
Prepared by Lynda J. Moore
