If you thought yesterday's spot was bad, check this out!
(HT: Mark S.)
(E-mail readers click here.)
Writing about Aspray, Mitch Lipka from Wallet Pop echoes a point I made recently about going too far with humor in advertising:
"The 'Doc Bottoms' Aspray' -- it's pronounced A-spray, though most certainly intended to be remembered for an alternative pronunciation -- seems more like a Saturday Night Live skit than a real product."
Lipka also reports on a consequence I didn't mention:
"MSNBC told the Washington Post the network aired the commercial once in the overnight hours and will never air it again."
