April 27, 2009

Review: Wash Wizard

Description: Power washer for cars that attaches to a garden hose
Main Pitch: "The world's most powerful, water-driven roto washer"
Main Offer: $19.95 for power washer with Water Blaster Extension
Bonuses: Spot Free Self-Drying Car Wash and Wheel Wizard brake dust and rim cleaner, Shine Wizard with motorized sprayer and micro-fiber cloth (just pay additional P&H)
Marketer: Simoniz USA
Producer: Unknown
Website: www.BuyWashWizard.com

Product (D7) Score: 5 out of 7
Commercial Rating: Good

A few years ago, Anthony Sullivan (shameless name drop) and I worked on an item similar to this one we called Hydro Max. Although we spent a lot of time on the spot and it came out great, it bombed.

My conclusion: With two brilliant DRTV marketers dedicated to the item, the only possible reason it could have failed is that DRTV consumers don't want this type of product.

But I could be biased.

(On an unrelated side note, did anyone else feel like watching Entertainment Tonight after viewing this spot?)

No comments:

Post a Comment