Emson Wins Advertiser of the Year

DRMetrix announced the winners of its third annual AdSphere Awards Wednesday. The awards "recognize best-of-class advertisers across four industry classifications including short-form products, lead generation, brand/direct, and 28.5-minute infomercials," according to DRMetrix CEO Joseph Gray.

This year, EMSON (aka E. Mishan & Sons) took home the top award in short form, the coveted "Advertiser of the Year." Congratulations to the Mishan family and the entire Emson team!

For a full list of the awards and their recipients, click here. The official awards presentation will take place at PDMI East in Miami next month.

New & True: TacAmplifier

Description: A sound amplifier
Pitch: "Enhanced hearing like you've never experienced before"
Offer: $19.99 for one with free shipping
Bonus: 2nd one (just pay a separate fee)
Brand: Bell+Howell
Starring: Nick Bolton
Marketer: Emson/Paragon
Producer: Paddock
DRMetrix Rank: No. 33*
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Written by yours truly. This is the 10th "TAC" product we have rolled out. Also on the DRMetrix Top 40 this week: TacVisor (#8), TacGlasses (#24) and TacLight Pro (#28).

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* Based on weekly monitoring by AdSphere.™ To learn more or to try it for free, click here.

New & True: Legacy Leg Pillow

Description: A knee pillow
Pitch: "Instantly align your spine and help alleviate pain"
Offer: $19.99 for one
Bonus: Head pillow (just pay P&H)
Brand: Contour
Marketer: Contour Products
DRMetrix Rank: No. 14*
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This is Old Gold. The original hit was the Contour Leg Pillow, which was on the JW Annual from 1999 to 2002, peaking at No. 1 in 2000.

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* Based on weekly monitoring by AdSphere.™ To learn more or to try it for free, click here.

New & True: Copper Fit Compression Gloves

Description: Copper-infused compression gloves
Pitch: "Support muscles and joints in your wrist, palm and fingers"
Offer: $19.99 with free shipping
Bonus: None
Brand: Copper Fit
Marketer: IdeaVillage
Producer: Blue Reef
DRMetrix Rank: No. 5*
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This is a relaunch of this campaign. The original campaign, which rolled out in the summer of last year, featured Jerry Rice.

Telebrands tried a non-sports version of this particular product in March 2014 under the name Copper Hands.

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* Based on weekly monitoring by AdSphere.™ To learn more or to try it for free, click here.