New & True: Bell+Howell Monster Trapper

Description: A UV bug trapper
Pitch: "Traps them in, then you dump them out"
Offer: $29.99 for one
Bonus: Free shipping
Brand: Bell+Howell
Marketer: Emson
Producer: Hutton-Miller
Rank: No. 24*
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This is one of two bug products Emson tested in April of this year. (The other was Solar Monster Zapper, a solar-powered mosquito killer.)

Telebrands followed in June with Mosquito Finito.

Ontel tried a product similar to this one in the summer of 2017 called Master Trap.

All of these appear to be value-priced variations of DynaTrap, which has been on the market for years.

A DynaTrap-branded product was tried on DRTV in the summer of last year. It was called DynaTrap Fly Light.

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* DRMetrix Weekly Top 40, Short Form Week 28 (Source: AdSphere)

New & True: Lash Ease

Description: A fiber lash mascara
Pitch: "Instant lash lift with buildable volume"
Offer: $19.99 for one
Bonus: 2nd one (just pay P&H)
Marketer: Allstar
Rank: No. 33*
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Lash enhancement has a long and mostly disappointing history. Prior to last year, you'd have to go back to 2004 to find a 'true top spender' in the lash category: SAS Group's Dream Lash (No. 45 that year). Everyone took a shot, though.

IdeaVillage teamed up with Guthy-Renker to try Lash Appeal in 2011. Media Enterprises tried with Lashfull in 2012. Ontel tried with Max Lash in 2014.

Many of these commercials featured Taylor Baldwin, who finally hit with 3 Second Lash, No. 49 on the 2018 Mid-Year True Top 50. That was an Allstar campaign as well, making this their second rollout in as many years.

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* DRMetrix Weekly Top 40, Short Form Week 21 (Source: AdSphere)

New & True: Full Crystal Full Exterior

Description: A home exterior cleaning solution
Pitch: "Clean all the dirt & grime from around your house in no time"
Offer: $19.99 for one with bag of cleaning crystals
Bonus: Double the cleaning crystals (just pay a separate fee)
Brand: Fuller Brush Co.
Starring: Jon Florell
Marketer: Hutton-Miller (2018 True Top Producer)
Producer: SAS Group
Rank: No. 13*
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This is a sequel to Full Crystal, which was No. 24 on the 2018 True Top 50 and is ranked No. 14 this week.

It is the fourth entry under the Fuller Brush Co. brand. The others were Pane DR (No. 42 on the 2018 Top 50) and Roto Sweep.

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* DRMetrix Weekly Top 40, Short Form Week 18 (Source: AdSphere)

New & True: Arctic Hat

Description: A cooling hat
Pitch: "Keeps you 20 degrees cooler and has a built-in UV barrier"
Offer: $19.99 for a brimmed hat or ball cap with free shipping
Bonus: Double the offer (just pay a separate fee)
Brand: Arctic
Marketer: Ontel
Rank: No. 21*
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Ontel's Arctic Air, a cooling product with a similar name in a completely different category, was No. 5 on the 2018 True Top 50.

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* DRMetrix Weekly Top 40, 4/15-4/21/2019 (Source: AdSphere)

New & True: Flawless Body

Description: A body hair trimmer
Pitch: "The new gold standard in full body hair removal"
Offer: $29.99 for one with free shipping
Bonus: Rose Gold carrying case (free)
Brand: Finishing Touch Flawless
Marketer: IdeaVillage (2019 True Top Marketer)
Producer: Blue Reef
DRMetrix Rank: No. 35*
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This is the women's version of MicroTouch Solo. It is the fourth rollout in a line we now know is worth nearly $1 billion.

The other products in the line are Finishing Touch Flawless, currently No. 1 on the DRMetrix Weekly Top 40, Flawless Brows and Flawless Legs.

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* DRMetrix Weekly Top 40, 3/25-3/31/2019 (Source: AdSphere)