August 14, 2012

Weekly Round-Up

  1. Cell Buckle. Pitch: "The best hands-free bike mount for cell phones, GPS or MP3 players." Comments: Makes sense for motorcycles, but that's about it. [ss]
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  2. Flex Seal Brite. Starring: Phil Swift. Pitch: "New light, bright color." Comments: Makes sense as a retail line extension, but not worthy of an entire DRTV campaign. [ss]
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  3. Flexi Faucet. Marketer: Allstar. Pitch: "The flexible new faucet nozzle that reaches places ordinary faucets can't." Comments: A fast fail (site is already down). By now, the percentage of people without sprayers on their sinks must be tiny. [ss]
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  4. Paint Pad Pro. Marketer: Pitch World. Pitch: "The speed of a roller and the precision of a brush." Comments: This could have been another "Old Gold?" feature -- if not for the fact that it isn't very old and it wasn't really gold (more like silver). IdeaVillage had a decent run with it as the Point 'N Paint just four years ago. [ss]

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