SciMark Report from May Response

My SciMark Report in print for May is now available on the Response Website.

The campaigns covered include Emson's Gotham Steel Pasta Pot vs. Telebrands' Red Copper Better Pasta Pot as well as Allstar's 3 Second Brow.

HomeWorld Picks Up Our Study

Shortly after I posted the results of our survey of consumer attitudes toward the "As Seen on TV" brand, I was contacted by Peter Giannetti of HomeWorld Business. The result of our conversation appeared in the magazine earlier this month.

You can check it out here.

Corrections & Clarifications

Thanks to Arwen Saxon at Sullivan Productions (a talented VO artist in her own right), I have learned that the veteran voice in the Sully McDonald's commercial is Jeff Laurence.

Sully Pitches for McDonald's

Anthony Sullivan has a new commercial out for McDonald's latest "invention" -- The Frork™ (HT: BQ). Watch it below, or click here.

Updated: The VO artist in the commercial is also a DRTV veteran by the name of Jeff Laurence (HT: AS).

SciMark Report from April Response

My SciMark Report in print for April is now available on the Response Website.

Do you think Kickstarter numbers mean anything for our industry? If so, the item I discuss in this month's report (Fidget Ball) is sure to be a hit. I also discuss DRTV buyers' strange affinity for butter in my review of Mister Butter.