Weekly Round-Up

1. Cuplettes. Producer: Infomercials Inc. Pitch: "Premium silicone bakeware that easily allows you to bake a fillable hole into any of your favorite foods." Comments: This is a beautifully shot commercial with all the special hallmarks of this producer's unique style. However, similar products have been tried without success (see Brownie Derby, Fill 'N Flavor). [ss]
 
2. Hans. Marketer: Will It Launch. Pitch: "Clean to remove the grease germs call home plus polish and shine." Comments: Another terrible product idea. Only extreme germophobes would even consider buying this. For everyone else, the pant-leg solution (shown in the opening of this commercial) suffices just fine. [ss]
 
3. Kitty Clean Mat. Marketer: Spark Innovators. Pitch: "Amazing new litter-catch mat stops litter in its tracks." Comments: This product is similar to (although better than) Ontel's Kitty Catch Mat, which I will be reviewing in the upcoming November issue of Response. Sneak peek: I don't like the concept because shedding cat fur is a bigger problem and has yet to produce a hit. [ss]
 
4. Wooltastic. Marketer: Lenfest. Pitch: "All-natural reusable dryer balls that soften your laundry and eliminate wrinkled messes" Comments: Ontel's Dryer Balls was a major retail success circa 2006. Allstar's Mister Steamy was a 2010 True Top Spender. This product has elements of both but isn't as good as either. [ss]