Weekly Round-Up

1. My Pillow Topper. Pitch: "Transforms any bed into a rejuvenation station." Comments: I have no idea what the strategy is here, so I'm going to reserve judgment. Needless to say, at that price ($300 and up), it's not getting a CPO. One note on the creative: The Space Age is over! [ss]
 
2. Aqua Seat. Pitch: "The affordable, automatic toilet seat that actually closes itself while you watch." Comments: Cute opening and a cool innovation, but potty products have a terrible track record on DRTV (see my Sneak a Poo review). This problem is also too low on the scale to drive more than novelty purchases. [ss]
 
3. Chalk Magic. Marketer: Spark Innovators. Pitch: "The fun new chalkboard that eliminates clutter and mess your own creative way." Comments: I don't see why anyone would want cut-to-size chalkboards all over their house. Chalk is messy and there are dry-erase boards if you really want an erasable solution. Sticky notes work just fine, too. [ss]
 
4. Cinchy. Pitch: "The stylish new bag that turns into a mat." Comments: Neat product that is somewhat reminiscent of Wonder File (a 2011 hit) and Cosmetic Express (TBD). I can see moms buying it, but probably not on impulse. [ss]
 
5. RibMaster. Pitch: "Finally, a condiment spray bottle with a baster brush at the end." Comments: Hilarious. Love the contrived problem expressed with frustration. "Finally!" [ss]