Pure Food Porn
- Bacon Bowl. Pitch: "The easy way to make delicious, edible bowls out of bacon." Comments: This commercial is pure food porn. The only people it won't appeal to are vegetarians, people on statins and observant Jews or Muslims. Everyone else is going to want to try it immediately! [ss]
- Bagillow. Pitch: "It's a bag. It's a pillow." Comments: Unfortunately, it's also going to be a bomb due to seasonality issues and limited usage occasions. [ss]
- Forever Lighter. Pitch: "The battery-powered, USB rechargeable lighter." Comments: Smokers are a rapidly shrinking segment of a segment. Lighters of every imaginable variety, including lighters like this, are also a staple of any corner convenience store. [ss]
- Icential. Pitch: "The light, flexible cooling wraps with the cooling power of a whole mountain of ice." Comments: This is a neat idea that could definitely find a market. I just don't see people buying it off TV. [ss]
- Sit N Cycle. Starring: Dorothy Hamill. Pitch: "A new kind of fitness bike designed for busy Baby Boomers and active Seniors who want to stay fit." Comments: I'm on the fence about this one, but only because of the price. Otherwise, I think a standard stationary bike would be preferred by most. [ss]
- Slim Swim. Pitch: "The revolutionary swim wear that will transform your body." Comments: A cross between shapewear and swimwear is a good idea, but one that is already being exploited by established brands (e.g. Spanx). There is a decent value play here, but the price is still a bit high for the DRTV customer. [ss]
- Smooth Secret. Marketer: Ontel. Producer: Blue Moon. Pitch: "Removes chest wrinkles while you sleep." Comments: This is a second attempt under a new name. I reviewed the first attempt on Valentine's Day (although I didn't love it). [ss]
- StretchKins. Pitch: "The life-size super-stretchy, super-cuddly friends." Comments: More cutesy plush stuff. Hooray. [ss]
- Thumper Bumper. Producer: Infomercials Inc. Pitch: "The easy way to protect your car from dents, dings and scratches." Comments: This commercial is visually redundant. It is also repetitious. But I don't blame the creative team: The product only does one thing in one situation, which is pretty much the opposite of what you want when trying to create an engaging DRTV commercial. Perhaps that's why the site is already down. [ss]