August 31, 2011

The Death of Impulse Buying?

Sometimes consumers take over my reviews and use them to exchange information about a product. This recent comment has become typical:

"I was almost ready to order these and decided to check the review and comments. I no longer have the urge to impulse shop for these ... Thanks for the info. I know better anyway but just needed some backup."

It's worth reflecting on what this behavior, which I think becomes more common every day, will mean for our industry.