In my January Response article about 2016's good categories and bad categories, I incorrectly identified the marketer of Click-It Belt. The correct marketer is National Express. The article has been updated. I regret the error.
I am the founder and president of SciMark Corp., a consulting firm that specializes in direct marketing techniques. I've helped launch dozens of consumer products in my career, some of which (such as the Finishing Touch/Micro Touch hair removers and the HD Vision line of sunglasses) went on to become household brands. I also helped pioneer two methodologies for identifying winning DRTV products that have become industry standards: online surveys and Web testing. In addition to publishing this blog, I contribute monthly to Response magazine and the official blog for the Electronic Retailing Association (ERA).