August 25, 2016

SciMark Report from August Response

My SciMark Report in print for August is now available on the Response Website.

This month, my theme is DRTV items that have also appeared on ABC’s Shark Tank. Two recent rollouts came from the show, and many others have been pitched in both places.

Click above to read all about it.

August 15, 2016

Marketer of the Year Cheat Sheet

Wondering who should get your vote for DRMA Marketer of the Year? If you (like me) believe the award should go to the marketer who has had the most measurable success, then DRMetrix has your answer.