My SciMark Report in print for September is now available on the Response Website.
Do you like breaking the rules? Then you'll love the rollouts I cover this month: Telebrands' Dial Vision, Tristar's Free TV Key and Ontel's Magic Tracks.
September 22, 2016
September 13, 2016
The Commoditization of DRTV
My latest Field Report is now available on the ERA blog. In it, I argue all DRTV companies are essentially the same these days -- except for two things.
To find out what those two things are, click here to read the post. As always, I welcome your feedback.