Weekly Round-Up

1. Nailista. Pitch: "Real polish designs that wrap on with no drying time." Comments: Another failed attempt to copy the success of Salon Express.  
 
2. Palm Saddles. Pitch: "The only gloves that protect your palms and give you unrestricted use of your hands and fingers." Comments: Amateur hour. Zero shot of working on DRTV. [ss]  
 
3. Popabrella. Pitch: "Say goodbye to those missed photo and video opportunities." Comments: This product is an umbrella for a camera. Enough said! [ss]  
 
4. Prep 'N Pop. Starring: Marc Gill. Marketer: Lori Greiner. Pitch: "The safe, simple and sanitary way to peel and slice all your favorite foods -- and when you're ready to stop, you just pop." Comments: This product strikes me as a solution in search of a problem -- although I did like the creative. The "out-takes" at the end are especially fun! [ss]  
 
5. Simple Strainer. Marketer: Allstar. Producer: Concepts TV. Pitch: "The first no-mess colander." Comments: I liked this one. It had some great demos. Oh well! [ss]  
 
6. Total Posture. Pitch: "Get proper back support and instant comfort." Comments: Telebrands tested this item under the name Sit Right back in December of 2010. [ss]  
 
7. Youthful Gold. Pitch: "Experience the beauty of real 24K gold." Comments: Noteworthy because of recent industry interest in the category. [ss]