January 23, 2012

Review: Measure-Matic

Description: A digital tape (string) measure
Main Pitch: "The fast and easy way to measure everything"
Main Offer: $10 for one
Bonus: Second one (just pay separate P&H)
Marketer: Lenfest
Producer: Producers Direct
Website: www.BuyMeasureMatic.com
Prediction: Hit! (OK, N/A)

Here's your chance to criticize the critic. This one was written by yours truly.

I'll take the cheap shot away from you: Yes, I am auditioning to be the next Dr. Seuss.

Of course, you know I do everything scientifically (hence the "sci" in SciMark), so I researched this one. According to a poll of 52 strangers who have purchased DRTV products in the past, 19% viewed the rhymes favorably, 6% viewed them unfavorably and 67% said they had no impact one way or the other. Meanwhile, 100% of toddlers absolutely loved them!