Description: A soft cooler that's also a versatile travel bag
Main Pitch: "It's like three bags for the price of one"
Main Offer: $69.95 for one w/ deluxe shoulder strap
Bonus: Reusable Techni Ice (just pay P&H)
Starring: Jeff Mancini, the inventor
Marketer: East Coast Fisherman Products
"Swiss Army knife" products don't work in short form (confusion is a sales killer), and $69.95 is about $40 too high for a DRTV spot. (For those who aren't regular readers, see this blog for explanations and evidence.)
Side note: This one was almost a "Dangers of DIY DR" post, except the creative wasn't all that bad. I have a soft spot for old-school pitches.