March 13, 2009

Review: EZ Cracker

Description: A device for cracking eggs (raw or hardboiled) and separating egg whites
Main Pitch: "Let's you crack eggs easily without the mess"
Main Offer: $19.95 for one
Bonus: Free Bacon Wave (microwave bacon cooker)
Marketer: Emson
Producer: Unknown
Website: www.EZCracker.com
Product (D7) Score: 4 out of 7
Commercial Rating: Good

I've seen few weaker problems on DRTV than the one found in the opening of this commercial: "No matter how you crack them [eggs], you always end up picking out eggshells."

One of the first things I learned about cooking as a child was how to avoid this problem. For the 2% of people who lack the coordination to acquire this basic skill, this product will be a must-have. For the rest of us, it's just silly.